Demystifying Email Templates and Campaigns
Introduction
In the realm of email marketing, terms like layouts, designs, campaigns, messages, code, and templates often swirl around. It's crucial to grasp a fundamental difference: Email Templates, the reusable blueprints, and Email Campaigns, the unique messages crafted for specific contacts or smartlists.
Understanding Email Templates
- Definition: A template serves as a pre-set layout on which you construct your email campaign.
- Reusability: Email templates allow users to duplicate and replicate existing layouts for efficiency.
- Customization:
- Users can create bespoke templates aligning with their brand identity, incorporating regularly used elements like images, videos, logos, or recurring content.
![](https://mycrmsupport.s3.amazonaws.com/uploads/59d00227-a23e-4573-9126-e4dbefd5d87e.png/1700740944Nt8loTsmTC.png)
Navigating Email Campaigns
- Definition: A campaign is the finalized email message tailored for specific contacts or a smartlist.
- Design Process: Once a template is selected, users design their campaigns, leveraging the chosen template's layout as a foundation.
- Flexibility: Email Builder provides features for duplicating, deleting, and rearranging diverse element blocks within campaigns swiftly.
![](https://mycrmsupport.s3.amazonaws.com/uploads/7f045e6e-7e01-4eb8-b25a-033add7d11e8.png/1700740920tV1EeyKkYr.png)
Best Practices
- Template Usage: Reserve templates for reusable layouts and content that remains consistent across various campaigns.
- Campaign Composition: Craft campaigns with content specific to individual messages, avoiding duplication of reusable elements.