Demystifying Email Templates and Campaigns
Introduction
In the realm of email marketing, terms like layouts, designs, campaigns, messages, code, and templates often swirl around. It's crucial to grasp a fundamental difference: Email Templates, the reusable blueprints, and Email Campaigns, the unique messages crafted for specific contacts or smartlists.
Understanding Email Templates
- Definition: A template serves as a pre-set layout on which you construct your email campaign.
- Reusability: Email templates allow users to duplicate and replicate existing layouts for efficiency.
- Customization:
- Users can create bespoke templates aligning with their brand identity, incorporating regularly used elements like images, videos, logos, or recurring content.
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Navigating Email Campaigns
- Definition: A campaign is the finalized email message tailored for specific contacts or a smartlist.
- Design Process: Once a template is selected, users design their campaigns, leveraging the chosen template's layout as a foundation.
- Flexibility: Email Builder provides features for duplicating, deleting, and rearranging diverse element blocks within campaigns swiftly.
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Best Practices
- Template Usage: Reserve templates for reusable layouts and content that remains consistent across various campaigns.
- Campaign Composition: Craft campaigns with content specific to individual messages, avoiding duplication of reusable elements.