Demystifying Email Templates and Campaigns

Introduction

In the realm of email marketing, terms like layouts, designs, campaigns, messages, code, and templates often swirl around. It's crucial to grasp a fundamental difference: Email Templates, the reusable blueprints, and Email Campaigns, the unique messages crafted for specific contacts or smartlists.

Understanding Email Templates

• Definition: A template serves as a pre-set layout on which you construct your email campaign.
• Reusability: Email templates allow users to duplicate and replicate existing layouts for efficiency.
• Customization:

• Users can create bespoke templates aligning with their brand identity, incorporating regularly used elements like images, videos, logos, or recurring content.

Navigating Email Campaigns

• Definition: A campaign is the finalized email message tailored for specific contacts or a smartlist.
• Design Process: Once a template is selected, users design their campaigns, leveraging the chosen template's layout as a foundation.
• Flexibility: Email Builder provides features for duplicating, deleting, and rearranging diverse element blocks within campaigns swiftly.

Best Practices

• Template Usage: Reserve templates for reusable layouts and content that remains consistent across various campaigns.
• Campaign Composition: Craft campaigns with content specific to individual messages, avoiding duplication of reusable elements.