The success of an organization is associated with how it communicates with its audience. Therefore, you must maintain an open and transparent dialogue with them through media strategies.
When talking about marketing, one should think about the main channel: communication. If you choose to talk about anything about your company, products, and services without having a quality communication strategy, you will run the risk of communicating with no one.
Corporate communication is an area that is already consolidated in most companies. But even so, many teams still cling to more traditional practices.
And if there’s one thing right about communication, it’s that everything changes constantly.
In this article, you will find out how you can manage media strategies in your company using Agile to evolve your team’s performance.
What is media strategy in companies?
Media strategies are a set of processes created to make business communication more efficient across different channels and for different audiences, supporting the achievement of its global objectives.
Decision-making is based on data obtained from analysis of consumer behavior, competitor actions, and other aspects that require a more careful diagnosis.
Thus, they promote eventual changes of course so that the pre-established purposes are reached.
Therefore, planning involves the segmentation of stakeholders, systematic evaluation and research of the market in which it is located, and the use of financial, technological, and human resources to develop the strategy to be executed.
Why is it so important to have a good communication strategy?
When you say something that was not thought through a communication strategy, you can lose customers and even investments. This results in a misheard message, causing your efforts to be wasted.
You need to show the public that the restaurant is nearby and is the perfect stop to recharge and eat well.
That message may not be enough either, because repeating communication strategies is a surefire route to campaign failure.
Main practices in media strategies
An area with so many dimensions involves the most different practices. But if the way we communicate with each other constantly changes, so does corporate communication. It is necessary to follow trends and update practices to maintain successful communication and achieve better results.
Lead capture
Your company’s contact base does not need to make up only of customers and prospects. Much less a purchased list of contacts. You can expand this base yourself through the content produced by the company, capturing so-called leads.
A lead is not necessarily someone who is about to become a customer. Sometimes, it’s not even someone who requires your solution right now.
But he is someone in your company’s content and who has the chance, at some point, to become a customer. Therefore, leads have more conversion potential than contacts from a random list.
There are several ways to capture leads through your content. You can insert a field on your website or blog for the user to leave their e-mail and receive news, and create free materials that you can download.
But capturing leads is not enough, it is necessary to nurture them. Send newsletters or emails periodically with company content and news to maintain a connection and educate contacts about your company’s services and products. With access to quality content and your company name fresh in memory, sales opportunities increase.
Task automation and data management
Some day-to-day tasks of a corporate communications professional take a lot of time if done manually. Searching for automation tools helps to focus time on more strategic tasks.
With CRM software, for example, you can import different contact lists from Excel and make massive shots integrated with your lead capture forms so that data migrates directly to the software, have a record of interactions with every contact, and more.
In addition to helping manage tasks, much of this software allows you to start acting in a personalized way. Segmenting your leads by job titles or areas of expertise helps you send messages according to each profile.
Results monitoring
Look for ways to monitor the progress of your actions. Use the reports offered by marketing and content management software, social media, Google Analytics, WordPress, and other tools. This data gives valuable insights into your website and blog audience, engagement in your posts, opening emails, viewing videos, and more.
The importance and stages of media strategies
Media strategies help to build an integrated workflow so that different efforts and visions are cohesive among all involved.
They are a very effective practice to ensure that messages transmitted you can understand by the entire audience without noise, with objectivity and transparency.
Strategic planning
One of the great benefits of strategic communication is the encouragement of thinking and the adoption of a culture of strategic planning.
After all, before setting a goal, a line of reasoning and you must establish a plan of action. So you can achieve the goals and follow the correct path.
Both planning and strategic communication are also crucial to explain your business clearly during routines of prospecting, attracting, retaining customers, and other business objectives.
Talk with stakeholders
Conversation with the target audience has no limitation to external customers. Every action or decision taken in a company affects internal communication and employees.
Therefore, it is essential to make them aware of the communication strategies adopted, interact, exchange experiences, and be aware of what they want to achieve.
Only with an understanding of the problems of internal customers will a company be able to offer effective solutions to the public.
In addition, maintaining transparent communication also helps to engage everyone in active participation in action plans for business growth.
Development of objectives and goals
A good understanding of the pain of internal and external customers helps the business to set goals. There is a need to understand what is happening in the company so that the customer-facing plan develops fasters.
Once you have these points clarified, you can then move on to creating SMART goals.
The importance of Agile Methodologies for media strategies
The agile methodology arises from the need to optimize the processes of organizations, to meet the need for assertive collaboration. And communication between management and employees, and also to speed up the execution of projects.
Thus, agile methodologies as management are practices that provide agility and efficiency to processes. It enables constant improvements, cooperation, quality, transparency, innovation, and speed to projects executed by organizations.
As for communication between employees, there is a need to manage many different demands, which can be quite complex.
One of the biggest challenges is the centralization of information, which you can only access for specific areas of the organization.
Thus, ensuring good internal communication means joining efforts in favor of information sharing in search of integration and productivity.
Therefore, it is extremely important to make use of a methodology that allows for the fluidity of this exchange of information.
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