The ad learning period starts when a new campaign or ad set is launched or when significant changes are made to an existing one. During the learning phase, the platform's algorithms are trying to understand how different audiences interact with your ads. They're learning which types of users are more likely to engage or convert, and they adjust the ad delivery strategy accordingly.
What to check:
- Optimization Goals:
- Duration:
- Limited Optimization:
- Avoiding Changes:
- Patience is Key: